E-waste, VERGE

Swinging for the Fences: Apple's Lisa Jackson on sustainability

Being one of the largest and most recognized tech brands doesn't come without its challenges. In this talk at VERGE 2014 in San Francisco, Apple's Lisa Jackson talks about what Cupertino's biggest company is doing to use less energy and produce less waste.

Whether it's making sure that its data centers use 100 percent renewable energy or reclaiming aluminum from old iPhones, Jackson makes it clear that sustainability at Apple is a priority, not an afterthought.

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