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Target's Julie Guggemos and 3M's Gayle Schueller on designing for circularity

July 3, 2019

How do you get an entire company thinking about circular economy principles at the “drawing board” phase? 3M and Target are among the organizations that are actively prioritizing factors such as durability and reuse potential far earlier in the product development cycle. Top executives share their insights on how they’ve trained employees — from engineers to brand managers — to think differently; the key role of small, nimble partners; and how circularity is creating whole new categories and revenue opportunities. From Circularity 19.