Creating a cohesive sustainability strategy can be an overwhelming undertaking. How do you identify material issues and prioritize what to address first? What does it take to get the rest of the company on board, from the CEO to the frontline? And how do you challenge the status quo in an entrenched industry and modernize for the future? Justin Whitmore, Chief Sustainability Officer at Tyson Foods discusses how he’s creating a cohesive, transformational sustainability vision for the company by setting ambitious company-wide targets and embedding sustainability strategy in the company’s operations. From aggressive new commitments to trim Scope 1, 2 and 3 emissions, to a new Innovation Lab and venture investments in alternative protein companies, to advancing animal welfare practices, sustainability strategy is driving systemic company change for the better. From GreenBiz 19.