"We have a long-term interest in having a sustainable source of coffee," said Starbucks Treasurer Drew Wolff, "but we don't always get it right."
Money talks, however, and increasingly, the power of global capital markets is reinforcing corporate sustainability efforts.
As a result of those efforts, said Wolff, Starbucks' global sustainability strategy has integrated into ints corporate strategy. For example, the coffee giant partnered with Conservation International to develop practices for coffee and farmer equity, ensure fair wages, access to healthcare and low-interest credit.
"The global bond market is a $60 trillion market," said Wolff, and Starbucks is utilizing it to ensure healthy coffee suppliers and growers for the long-term future.