William McDonough: Not just circular, but safe

A Circular Economy is only good when it circulates “goods.” William McDonough discusses the importance of first ensuring that materials are safe and healthy when designing for circularity. McDonough describes how applying “The Five Goods” of Cradle to Cradle Design™ to molecules, products, the fashion industry, buildings, landscapes, cities and ecosystems – even global crises such as plastic pollution – can productively and intelligently transform design to make sure when we recycle, we are not in a state of circular “retox.” From Circularity 19.