Packaging Innovations for a Sustainable Future

Across total global retail, it's estimated that greater than $3 trillion of packaging is produced annually, leading to increasing frustration from customers who have to dispose of or recycle it after purchase. One of the biggest challenges in e-commerce retail packaging is designing it to be as compact as possible while ensuring that products arrive to customers fully intact. Amazon works with manufacturers worldwide, helping them re-think and re-build their packaging, reducing waste throughout the supply chain while ensuring products are delivered to the customer undamaged. Tune in to this webcast to hear from Amazon, a key partner, Hasbro, as well as packaging leader GreenBlue to learn:

  • How the role of packaging in e-commerce retail differs from brick and mortar and the implications on packaging design. 
  • How companies like Hasbro are taking advantage of the Frustration-Free Packaging program at Amazon to improve the customer experience while reducing waste and cost
  • What’s on the horizon in packaging innovation and how e-commerce can lead the conversation

Moderator:  Lauren Phipps, Circular Economy Analyst, GreenBiz Group

Speakers:

Brent Nelson, Senior Manager, Worldwide Packaging, Customer Packaging Experience (CPEX), Amazon

Nina Goodrich, GreenBlue Executive Director, Sustainable Packaging Coalition Director

Jeff Jackson, Vice President, Global Amazon, Hasbro, Inc.

Sponsored by: 

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