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How Franchisees' Environmental Concerns Impact Business Decisions


March, 2023

Franchise businesses are a critical part of the U.S. economy. Accounting for more than 10% of businesses, franchise establishments employ 8.5 million people and are forecast to generate $827 billion in 2022. Yet, whether a quick-service restaurant (QSR), retail chain, gym, or one of the countless other franchises out there, those who own or manage a franchise location know that they face unique challenges in today’s economy. Firstly, many franchises are experiencing considerable financial issues. Second, there’s a fast-growing concern about sustainability. Due to a mix of genuine care about the planet and expectations from customers for businesses to contribute, franchises are facing increasing pressure to do their part in helping to reduce waste and lower carbon emissions. Yet, with finances often tight, investing in green programs can bring on additional stress, even if they’re mandated by the franchise’s corporate office.

Budderfly worked with a 3rd party research company to survey decision makers running franchises across the U.S. with an emphasis on quick service restaurants. They conducted an online survey of 500 franchise owners and senior managers in October 2022 to gauge their perceptions of sustainability and concerns about the environment, and the influence these views have on their decision-making, business operations and customers.

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