Johnson & Johnson: Innovating in Business by Making Sustainability Personal
Consumers and business are increasingly seeking more sustainable products from socially responsible organizations. Johnson & Johnson set out to achieve a new set of environmental and social goals. They sought out to establish a process for identifying and implementing product improvements and needed a trusted, third-party partner to audit their process improvements to tell a compelling story in a credible way. This would enable Johnson & Johnson to maintain internal accountability and drive external confidence.